Mulah App
Mulah App
One Platform. Every Financial Move.
One Platform.
Every Financial Move.
Mulah is an all-in-one finance app designed to help users budget, save, send money, and manage their financial lives in one simple place.
Mulah is an all-in-one finance app designed to help users budget, save, send money, and manage their financial lives in one simple place.
Client
CareerFoundry
Services
Visual Design
UI & UX Design
Industries
Finance
Date
October 2024
Client
CareerFoundry
Services
Visual Design
UI & UX Design
Industries
Finance
Date
October 2025
The Problem
Managing personal finances is overwhelming—especially when tools are scattered.
How might we make managing personal finances easier and more accessible for people at any stage of their financial journey?
The Problem
Managing personal finances is overwhelming—especially when tools are scattered.
How might we make managing personal finances easier and more accessible for people at any stage of their financial journey?
The Solution
One Platform. Every Financial Move.
Create a responsive web app that makes personal finance feel approachable and actionable—providing an intuitive and engaging experience.
The Solution
One Platform. Every Financial Move.
Create a responsive web app that makes personal finance feel approachable and actionable—providing an intuitive and engaging experience.
Consolidation is Key.
Consolidation is Key.
The Main Insight
All participants have an organizational system for money.
Design
Roadblocks + a new approach to a better solution.
Initially, I spent a week trying to decide which of the following approaches to streamlining financial management was most effective: AI financial chat bot assistance, in-app educational microcontent, or a personalized financial health dashboard. Ultimately, I chose the dashboard because it best supports the goal of consolidating and simplifying how users interact with their money while letting users feel in control.
Improvements
3 major design improvements
Simplicity Powers Control.
• Send or request money instantly with the tap of a few buttons thanks to a streamlined interface.
Understanding Builds Confidence.
The Final Product
Design with Figma
Mulah UI Style Guide
Competitive Analysis
The competition lacks consolidating aspects.
I kick started my research with a competitive analysis of 4 popular apps that aimed to help users manage their finances. It quickly became clear that while each app addressed parts of financial management, none offered a truly all-in-one seamless experience. This discovery became the foundation for my proposed solution.
User Personas
User Flow Charts
User Interviews
Interviews revealed a clear opportunity to reduce the time users spend managing money.
After initial research, I concluded that a deep-dive needed to occur to really gather insights on user behaviors, emotions, and thoughts. This led me to conduct my first round of user interviews with three participants at different levels of financial expertise. I’ve asked them the questions below to pinpoint common frictions, trends, frustrations, and methods to money management.
Research Questions:
- How do you manage your finances?
- How do you feel about the current tools or resources you use for financial management?
- What challenges do you face when organizing your finances? Why?
- In what ways do you think money management could be improved for you?
- How do you typically handle unexpected expenses?
Simplicity Powers Control.
• Send or request money instantly with the tap of a few buttons thanks to a streamlined interface.
Understanding Builds Confidence.
Competitive Analysis
The competition lacks consolidating aspects.
I kick started my research with a competitive analysis of 4 popular apps that aimed to help users manage their finances. It quickly became clear that while each app addressed parts of financial management, none offered a truly all-in-one seamless experience. This discovery became the foundation for my proposed solution.
User Personas
User Flow Charts
User Interviews
Interviews revealed a clear opportunity to reduce the time users spend managing money.
After initial research, I concluded that a deep-dive needed to occur to really gather insights on user behaviors, emotions, and thoughts. This led me to conduct my first round of user interviews with three participants at different levels of financial expertise. I’ve asked them the questions below to pinpoint common frictions, trends, frustrations, and methods to money management.
Research Questions:
- How do you manage your finances?
- How do you feel about the current tools or resources you use for financial management?
- What challenges do you face when organizing your finances? Why?
- In what ways do you think money management could be improved for you?
- How do you typically handle unexpected expenses?
The Main Insight
All participants have an organizational system for money.
Design
Roadblocks + a new approach to a better solution.
Initially, I spent a week trying to decide which of the following approaches to streamlining financial management was most effective: AI financial chat bot assistance, in-app educational microcontent, or a personalized financial health dashboard. Ultimately, I chose the dashboard because it best supports the goal of consolidating and simplifying how users interact with their money while letting users feel in control.
User Testing
Usability Test Report
Initially, I spent a week trying to decide which of the following approaches to streamlining financial management was most effective: AI financial chat bot assistance, in-app educational microcontent, or a personalized financial health dashboard. Ultimately, I chose the dashboard because it best supports the goal of consolidating and simplifying how users interact with their money while letting users feel in control.tting users feel in control.
Improvements
3 major design improvements
User Testing
Usability Test Report
Initially, I spent a week trying to decide which of the following approaches to streamlining financial management was most effective: AI financial chat bot assistance, in-app educational microcontent, or a personalized financial health dashboard. Ultimately, I chose the dashboard because it best supports the goal of consolidating and simplifying how users interact with their money while letting users feel in control.
Conclusion + Reflection
What I'd do differently next time.
- User research is the foundation of a successful design. Though I spent a good amount of time gathering qualitative and quantitative data, I’d dedicate even more time to early-stage research to ensure the design truly reflects a range of user needs and pain points. Looking back, I would invest additional time in conducting broader and more diverse interviews, with sharper interview questions to uncover deeper insights.
- Constant iteration is key. Although I made multiple iterations throughout the entire design thinking process, looking back at the project I would have liked to see more of a growth in UI development, showing significant improvement. Keeping in mind WCAG standards and Nielsens 10 usability heuristic guidelines that I’ve learned, I can now spend less time making sure the app meets design standards, and more time on user-centered design reflection.
- Sketch first, stress later. In the beginning of the iteration process, I found myself overthinking every design choice. Later in the design process I realized these design choices were fine-tuned, which made me realize more time was spent than needed during the early stages of iteration.
The Final Product
Design with Figma
Mulah UI Style Guide
Conclusion + Reflection
What I'd do differently next time.
- User research is the foundation of a successful design. Though I spent a good amount of time gathering qualitative and quantitative data, I’d dedicate even more time to early-stage research to ensure the design truly reflects a range of user needs and pain points. Looking back, I would invest additional time in conducting broader and more diverse interviews, with sharper interview questions to uncover deeper insights.
- Constant iteration is key. Although I made multiple iterations throughout the entire design thinking process, looking back at the project I would have liked to see more of a growth in UI development, showing significant improvement. Keeping in mind WCAG standards and Nielsens 10 usability heuristic guidelines that I’ve learned, I can now spend less time making sure the app meets design standards, and more time on user-centered design reflection.
- Sketch first, stress later. In the beginning of the iteration process, I found myself overthinking every design choice. Later in the design process I realized these design choices were fine-tuned, which made me realize more time was spent than needed during the early stages of iteration.